How QSRs Can Use Digital Signage to Increase Revenue 


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Jun 06, 2023

How QSRs Can Use Digital Signage to Increase Revenue 

3 Min Read 5.16.2023 By Emily McCue

3 Min Read 5.16.2023 By Emily McCue Baldeschwiler

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. One such method that has gained significant traction in recent years is the use of digital signage.

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.

Additionally, digital signage allows QSR operators to easily update their menus in real-time, respond to current trends, and target specific demographics.

Let's explore how QSR operators can optimize digital signage to boost revenue and enhance the customer experience.

One of the key benefits of digital signage is the ability to quickly and easily experiment with different promotional strategies. QSR operators can use digital signage to test out different messaging and promotions to see what resonates with their customers. For example, a QSR operator might try offering a free drink with the purchase of a sandwich during the lunch hour to see if it drives more sales. Alternatively, they might try offering a limited time discount on a particular menu item to see if it increases customer traffic.

Another way you can use digital signage in your QSR restaurant is by quickly adjusting menu items. For example, a QSR operator might decide to remove a menu item that isn't selling well, or add a new item that they think will be popular.

Digital menu boards also function as a content management system: QSR operators can alter the menu items displayed based on the day, hour, or even the minute in response to current trends or to target a specific demographic.

With digital signage, QSR operators can make these changes quickly and easily, without having to print new menus or make other manual updates. This not only saves time and money, but it also ensures that customers always have access to the most up-to-date menu items.

Want to showcase a soup of the week or a new best-selling menu item?

Digital signage can help increase your sales by showcasing complementary products alongside main menu items. Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal.

Further, QSR operators can use digital signage to encourage customers to purchase additional items. For example, a QSR operator might display a promotion for a combo meal that includes a burger, fries, and a drink, while also showcasing a dessert or side item that pairs well with the combo.

Digital signage is also a great way to advertise new products or specials. By using eye-catching graphics and messaging, QSR operators can draw attention to new or seasonal menu items, as well as limited-time promotions. This can help to drive customer interest and increase sales.

In addition to promoting new products or specials, QSR operators can also use digital signage to promote limited time offers. By creating a sense of urgency, QSR operators can encourage customers to act quickly and take advantage of special deals. For example, a QSR operator might offer a discount on a menu item for a limited time, or run a promotion for a specific day or hour.

Finally, QSR operators can use digital signage to invite customers to engage with their brand. By promoting social media channels, mobile apps, or loyalty programs, QSR operators can encourage customers to interact with their brand outside of the restaurant. This can help to build customer loyalty and drive repeat business.

In conclusion, digital signage can be an effective tool for QSR operators to increase revenue. By experimenting with different promotional strategies, quickly adjusting menu items, upselling and cross-selling products, advertising new products or specials, promoting limited time offers, and inviting customers to engage with their brand, QSR operators can optimize their digital signage to drive sales and improve the customer experience.

Emily McCue Baldeschwiler is the Product Manager for Food & Beverage at Spectrio. She has 10+ years of experience working with the Food & Beverage industry, leading new product innovation, development, and consumer research. At Spectrio, McCue Baldeschwiler partners with clients, account managers, and product development to enable innovative, metric-driven solutions to meet business needs.